Brian, here’s a question for the small press discussion; What recurring characteristics and factors do you find yourself weighing up when considering whether to publish a collection/ text? What leads up to that decisive moment? Cheers, Stephen J. Clark
Hi Stephen—At first I thought your question might be a relatively easy one to answer, and on some levels it is: I tend to know what I want to publish, generally. But the more I thought about it, the more I realised that there was quite a bit of unconscious thought and a few more overt goals that influence my decision-making.
Before we start, I’d like to disclose the fact that the above question comes from Stephen J. Clark, who is not only a fine writer, but also an extraordinary illustrator—you really should check out his work. It’s also worth mentioning that Swan River published Stephen’s The Satyr & Other Tales in 2015, and his artwork adorns the cover of The Green Book 14.
So now your question. Generally I think one of the strengths of small press is the ability to specialise and often take greater risks than mainstream publishers. Notice how with some of the best small presses, you more or less know what you’re going to get—and even if what you get is unexpected, you can still be assured of quality. There are small presses that focus on poetry, contemporary or experimental literature, early twentieth century pulp fiction, or in the case of Swan River Press, the broader genre of supernatural fiction. This is a mode of literature I’ve loved for as long as I can remember. I touch on the beginnings of my affection for strange and uncanny in an interview conducted by Jon Mueller in 2017.
It might be obvious, but is probably worth stating, that the best small presses—those that publish books that dazzle and become the most treasured volumes in your collection—are usually driven by passion and a genuine love for what they publish. So on a basic level that decisive moment is when I have that feeling that I want to be a part of this book’s life. (Yes, books—the texts themselves—have lives. They’re conceived, written, and born; they grow through various editions. Some are seemingly immortal, some die quiet and early deaths, while others are resurrected to live their twilight years as our revered elders.)
Probably the best example of this is Swan River’s 2018 edition of The House on the Borderland by William Hope Hodgson. Hodgson’s novel, at least in our genre, is certainly a revered elder. With Borderland’s reputation already secure, there was probably no good reason for the Swan River Press edition to exist. It’s widely available in myriad cheap editions; hell, you can even read it online for free if you want. But it stands as one of my absolute favourite novels of the weird and cosmic. I can’t tell you how many times I’ve read it—to say nothing of the multiple editions of this book that I’ve collected. My shelves hold a copy of the first UK edition, the Arkham House, not to mention a rake of twentieth century paperbacks. I love The House on the Borderland.
Maybe it was inevitable that the next logical step in my mania was to publish my own edition of The House on the Borderland—and I aimed to produce the best that I could: everyone involved with the Swan River edition has a fascination with and deep passion for the book. And I think the final result exudes this enthusiasm. It’s a book I can be proud of knowing that all contributors channelled as much affection into it as they could.
When it comes to contemporary writers, I’m driven by a similar sense of passion. I admit that I am not generally open for submissions (I don’t think I could handle the deluge—this will definitely be the topic of a future post). But I’m first and foremost a reader, so I have my favourites, people whose stories I enjoy, and with whom I want to work. While I don’t want to single out anyone in particular, all you need to do is have a look at the titles by our contemporary authors and I can, hand on heart, say I put the entirely of my passion behind their work.
Now the problem with passion is, left unchecked and unguided by reality, it can be ruinous. The road to hell is paved with good intentions, right? So I’ve developed over the years a sort of unofficial mission statement for Swan River Press that guides some of my publishing decisions. And with only a limited number of titles I can produce in a year, this can leave some hopeful writers disappointed (or maybe even feeling locked out of my roster). While the most books I’ve published in a year is eight, I seem to average about six, so let’s use that as our baseline.
There are a handful guides that I employ—often not successfully! But I do usually at least consider them. First, being based in Ireland, I am uniquely positioned to champion Irish fantastical literature. This is my mandate for publishing The Green Book, our twice-yearly non-fiction journal that focuses on writings about Irish Gothic, fantastic and supernatural literature. With two issues of The Green Book per year, that leaves four slots for hardbacks. Not a lot, huh?
The second guide in my mission statement is a reasonable mix of genders. Looking back over my bibliography, this is something at which I’ve failed. Of the 41 hardback books that I’ve published to date (end of 2019), only 10 are authored or edited by women. (Of the six books I have projected for 2020, only one was written by a woman.) I could do better in this area, and it’s something I’m aware of. We fare only slightly better with gender parity in our contemporary anthologies, of which there have been six. Thus far, 38% of contributors identify as women. This will increase overall with the publication of Uncertainties 4, edited by Timothy J. Jarvis, in early 2020.
Next up, I try for a mix of both reprints of rediscovered writing and publishing work by contemporary authors. Reprints are important because this is how great books are resurrected to find new audiences. Most of my reprints tend to be by Irish writers. For examples, there is Earth-Bound by Dorothy Macardle, The Unfortunate Fursey by Mervyn Wall, and Bending to Earth: Strange Stories by Irish Women. I feel all of these are important titles that are more than deserving of a second life. Conversely, it’s the duty of small press (but no less a pleasure) to nurture contemporary writers. Here you’ll find collections by Lynda E. Rucker, Mark Valentine, and Rosalie Parker. These are the people who are pushing supernatural literature into new and exciting places, and it’s the responsibility of Swan River Press to be a venue for this. Given that I can publish on average only four titles per year, I try for one of those to be an anthology of contemporary writing, such as our Uncertainties series. This gives me the opportunity to work with more writers than I would be able to with single-author collections.
Finally, I love a good anniversary—the celebration of works by some of my favourite writers. The aforementioned novel The House on the Borderland was published for the 100th anniversary of William Hope Hodgson’s death. Similarly, Joseph Sheridan Le Fanu’s Green Tea, one of my favourite ghost stories of all time, celebrated 150 years last October, and so it was too good an opportunity to miss. Anniversary editions are among the trickiest as their publication dates are immutable. These are often the books that barge in and take their place, regardless of anything else. In 2014 we celebrated the 200th birth anniversary of Le Fanu, so that year Swan River published Dreams of Shadow and Smoke (an anthology written in tribute to the Irish gothic author and his work) and Reminiscences of a Bachelor, reprinting Le Fanu lost Gothic novella “The Fatal Bride”, which hadn’t seen the light of day since 1848.
Anyway, there you go. Publishing, for me, is driven by a deep passion for the work, but also guided a handful of professional goals. It’s often a balancing act: what I want to publish versus what I’m capable of publishing. But ultimately, when there’s a text that I come across, and I feel those stirrings of wonder and awe, I usually just know I’ll be publishing or looking for a way to publish it. And yet, despite my ambition, and the many books I would like to publish—I can only manage on average four titles per year (not including The Green Book). With a sense for the workload I can manage, taking on any more than this would result in a loss of quality—and that’s something I’m never willing to sacrifice. In the end, it ain’t easy. But I do my best always.
So I hope that answers your question, Stephen. If you or anyone else has any further questions or thoughts on deciding what to publish, please write in the comments below. I’d also be interested in reading comments from other publishers. How do you decide what to publish?
My inaugural post for this series of posts is here, if you’d like to read it. As always I can be contacted by email, Twitter, Facebook, Instagram, or in the comments below. Please share this post where you think is appropriate. I’m looking forward to hear from you!